User Generated Content
User Generated Content
User Generated Content, more commonly known as UGC, is original content created by people (usually consumers) rather than brands.
In our current social landscape, users hate ads. People don’t want to feel like they’re being sold something, particularly on entertainment-based platforms like TikTok. People don’t scroll on TikTok, like they do on Instagram or Facebook. They watch TikTok, much like how you’d watch a movie or play, and just like with a movie or play, people head to TikTok to be entertained. Through this, we know the most important way to keep an audience engaged is to entertain them.
One way to entertain is to jump on native trends like DuoLingo and RyanAir. However, if your brand doesn’t always align with the informal nature of these big trends, UGC content is a great way to entertain. You can find creators who are known for producing funny or emotional posts and pay them to script something around your brand. This also boosts your brand by borrowing some of their star power, which is why using influencers and content creators with large following works so well.
Keen to get some UGC created for your business, but don’t know where to start? We can support you. Start chatting to us today to get your UGC content rolling.
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FAQs
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UGC helps build social proof and authenticity, as it’s content created by real people who have interacted with your brand. It boosts engagement, trust, and credibility, making it more likely for potential customers to engage with and purchase from your brand.
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Yes, we will manage the sourcing, management and communication between the creator and your business.
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Yes, UGC tends to generate higher engagement rates because it’s more relatable and authentic. Content created by real people often resonates more with audiences than branded content, leading to more likes, comments, shares and overall interaction.