The Signed Story
The Signed Story
Hello!
We’re Kristen and Angel, a Copywriter and Senior Account Manager who met while working at an advertising agency in Sydney. Despite our job titles, we often worked together on clients’ social accounts, where we made quite the dynamic team.
It didn’t take us too long to realise social media was what we were put on this earth to do, and Signed Social was born.
Follow us on socials to see what we get up to:
Kristen Byass
Co-Founder
In 2014, I founded a website, Instagram and Facebook page with a fellow University student called The Adelaidian. Ten years and one rebrand later, Two Girls Writing is still my baby and has taught me (almost) everything I know about social media.
Things have changed a lot since the days when a single square picture with a Valencia filter was all you needed to succeed on social media, and I’ve been there through every twist and turn. These days I’m much more partial to a TikTok scroll than an Instagram session, and love creating video content both personally and for clients.
Angeline Dano
Co-Founder
With a Bachelor’s degree in Commerce, majoring in Marketing and Business Management, I dove into agency life and quickly took on a variety of roles. My career path has taken me through roles like Digital Marketing Generalist (specialising in SEO, data analytics, and organic social), Performance Specialist (focusing on creative & paid media), Content Strategist, and Partnerships Manager, before ultimately finding my niche in Client Account Servicing.
From the early days of Instagram, when its icon was a retro camera, I was already exploring the digital space—launching a food page and clothing resale accounts before realising the full potential of these ventures. When I’m not doom-scrolling, you’ll find me head down in a good book.