TikTok is currently the darling of the social media landscape, with its cleverly tailored algorithm and endorphin-hacking content making it wildly addictive to anyone who has the app. Propelling the fast-paced nature of TikTok are the ever-evolving trends that come and go at a lightning pace. For businesses, keeping up with TikTok trends 2024 is essential to stay relevant, engage audiences and boost brand visibility. Here are the top ten viral TikTok trends your business should be following this year.

1. AI-generated content

AI tools have made it easier than ever to generate creative content. From funny voiceovers to beautiful artwork, AI-driven content is always going viral on TikTok. Businesses can tap into this trend by using AI to create unique, engaging content that stands out in a saturated market.

2. Behind-the-scenes (BTS) videos

Audiences love getting to know the people who make up a business. Take them behind the curtain and show them the inner workings of your brand, from product creation to the team culture. This gives your business personality and humanises it, which builds trust and loyalty with consumers. Examples of this type of content are showing how a signature dish is cooked in your kitchen, or a day in the life of your intern.

3. User-generated content (UGC)

Leverage the power of your customers by encouraging them to create and share content featuring your products, or pay creators to do it for you. UGC doesn’t just foster a sense of community - it also provides authentic marketing that feels more genuine to consumers. Make UGC part of your TikTok marketing tips by creating challenges or branded hashtags to get your audience involved.

4. Interactive pools and quizzes

Interactive content is a great way to boost engagement on TikTok. Pools and quizzes invite viewers to participate in your content, encouraging them to spend more time on your post. Incorporate this trend into your business’s TikTok ideas by asking your audience for feedback, product preferences or future content suggestions.

5. Short educational content

Educational content adds value to people’s feeds, but with decreasing attention spans and so much competing for user’s attention, your information needs to be delivered in an engaging way and be easily digestible. Businesses in all sectors, from finance to beauty, can create short, informative TikToks that provide value to their audience. This not only positions your brand as an expert in the field, but also helps to attract a more knowledgeable, engaged following.

6. Eco-friendly content

Sustainability is a hot topic and one of the key factors Gen Z take into consideration when purchasing products. TikTok users in particular are increasingly drawn to brands that showcase eco-conscious practices. Highlight how your business is contributing to a greener planet, whether it’s through sustainable packaging, ethical sourcing, or eco-friendly initiatives.

7. Challenges and trend participation

Getting involved in popular TikTok challenges is essential for any business as it shows you’re native to the platform and understand what its users are all about. It also offers the opportunity for great organic engagement and visibility. Keep an eye on what trends are popular each week and jump on the ones you think are relevant to your business and consumers. If you need help staying on top of the viral TikTok trends, reach out to us and we can chat about how we can best support your business on social media.

8. Influencer collaboration

Influencer marketing continues to be one of the most effective TikTok marketing tups. Partner with influencers or creators that align with your brand to reach wider audiences and have your brand showing up in more places than just your page. Whether it’s through product reviews or placements, giveaways or co-created content, influencer collaborations can boost your brand’s credibility and reach.

9. Emotional storytelling

Brands that use storytelling to connect emotionally with their audience often do well on TikTok. By sharing stories about your business journey, values or customer success stories, you can create a deep, emotional connection with viewers, making your content more shareable, memorable and engaging.

10. Live streaming and Q&A sessions

Live-streaming on TikTok is a powerful way to interact in real-time with your audience. Hosting liive Q&A sessions, product demonstrations or exclusive reveals gives your followers a chance to engage directly with your brand, which can lead to increased brand loyalty and conversions.

Staying on top of TikTok trends 2024 is crucial for businesses that want to remain competitive and relevant. From AI-generated content to influencer collaborations, these business TikTok ideas will help you leverage social media trends to drive engagement, build your brand and grow your aucdience in 2024.

By incorporating these trends into your TikTok strategy, you’ll not only keep up with the platform’s fast-paced environment, but also ensure your business is seen and remembered by the right audience.

Top 10 TikTok Trends Your Business Should Follow This Year (2024)