5 Proven Strategies to Grow Your Business on TikTok

TikTok has rapidly become one of the most influential platforms for businesses looking to reach new audiences and build brand awareness. With over a billion users worldwide, TikTok offers a unique opportunity for brands to engage with their target market in fun and creative ways. If you’re looking to grow your business on TikTok, here are five proven strategies that will help you stand out and maximise your reach. 

1. Create authentic and engaging content

Authenticity is key on TikTok. The platform thrives on relatable, raw and often humorous content, which allows businesses to connect with their audience on a personal level. TikTok is a platform where spruiking your product isn’t going to garner much success. Find ways to build your brand on TikTok, and the product sales will follow. 

Instead of relying on polished videos with high production value, focus on showcasing the human side of your brand. Whether it’s behind-the-scenes footage, customer testimonials or day-in-the-life vlogs, make your content engaging and true to your brand’s values. To effectively grow your business on TikTok, remember that creativity and storytelling are vital in grabbing user’s attention. And leave the flatlays and USPs for Instagram.

2. Leverage TikTok trends

TikTok is known for its viral trends, and hopping on these at key times can significantly boost your brand visibility and audience on the platform. Stay on top of trending hashtags, challenges, and sounds that align with your business. By participating in these trends, you’ll increase the likelihood of your content being discovered by a wider audience. Incorporate trending content into your TikTok business strategies to stay relevant and increase engagement. 

Although jumping on trends can be fun and exciting, make sure to keep them relevant to your brand and your audience. Jumping on each and every trend can alienate your audience if the trends are a bit too whacky and wonderful, but leveraging specific ones in accretive ways can highlight your products or services while maintaining authenticity.

3. Use hashtags strategically

Hashtags are essential for reaching the right audience on TikTok as they help the algorithm categorise your video and account, showing it to relevant users. By using a mix of trending and niche hashtags, you’ll improve your content’s discoverability. Include popular hashtags like #ForYouPage and #FYP to increase your chances of being featured on TikTok’s main feed, but don’t forget to include industry-specific ones that represent your business.

Consider creating a branded hashtag that encourages your followers to generate their own user content. This strategy doesn’t just boost engagement - it also helps to build a sense of community around your brand. Try giving people an incentive to use the hashtag, like a monthly giveaway. This is also a great way to generate UGC that can be repurposed on your page, and it can all easily be found by searching the hashtag. Clever use of hashtags like this is a core part of many great social media marketing TikTok strategies.

4. Collaborate with influencers and content creators

Influencers and content creators play a massive role on TikTok, and collaborating with them can introduce your business to new audiences. Identify influencers and creators in your niche with engaged followings, and work with them to create authentic content that promotes your brand. These collaborations could range from product reviews to sponsored posts to creative skits.

Influencer marketing can also be tailored to fit your budget. Micro-influencers, with smaller but more engaged followings, often provide higher engagement rates for small businesses and can be a more cost-effective way to grow your business on TikTok. If you need help sourcing and managing the right influencers for your business, reach out to us to start chatting about the potential of influencer collaborations for your business.

5. Invest in TikTok ads

If you’ve got the budget for it, TikTok ads can be an invaluable investment for your business. TikTok doesn’t saturate its platform with ads, meaning ad placements come at a higher cost than other platforms, but you’ve got less competition. There are a range of ad formats available on TikTok, including In-Feed Ads, Branded Hashtag Challenges, and TopView Ads, that help businesses promote their products or services to targeted audiences. 

These paid options can accelerate your TikTok growth, especially when used alongside organic strategies. By combining paid promotions with organic content, you’ll create a cohesive and comprehensive TikTok business strategy.

TikTok offers incredible potential for businesses to grow and increase brand awareness. By creating authentic content, leveraging trends, using strategic hashtags, collaborating with influencers and investing in ads, you can effectively grow your business on TikTok. These TikTok growth tips are essential components of a successful social media marketing TikTok plan and will help position your business for long-term success.